{"id":1898,"date":"2023-08-24T13:53:46","date_gmt":"2023-08-24T04:53:46","guid":{"rendered":"https:\/\/jyoungad.kr\/?p=1898"},"modified":"2023-11-30T15:08:09","modified_gmt":"2023-11-30T06:08:09","slug":"aarrr","status":"publish","type":"post","link":"https:\/\/jyoungad.kr\/column\/aarrr\/","title":{"rendered":"AARRR: \ubd84\uc11d\uc73c\ub85c \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c 200% \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95!"},"content":{"rendered":"\n<p>\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\uc11c \ub9c8\ucf00\ud305\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud788 \ub178\ucd9c\ub9cc\uc744 (\uad11\uace0\ud310\uc744 \uc124\uce58\ud558\uac70\ub098 \uc804\ud1b5\uc801\uc778 \ubc29\uc1a1 \uad11\uace0\ub97c \ud558\ub294 \uac83) \uc758\ubbf8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud604\ub300\uc758 \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d\uc758 \ud589\ub3d9 \ud328\ud134, \uc120\ud638\ub3c4, \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \ud3ec\uc778\ud2b8\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ubcf4\ub2e4 \uc815\uad50\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc124\ub9bd\ud558\uc8e0 \uc774 \uc911\uc5d0\uc11c\ub3c4 &#8220;AARRR&#8221; \ubaa8\ub378\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\ubd80\ud130 \ub300\uae30\uc5c5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc218\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ud65c\uc6a9\ud558\uba70 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \uc5bb\uace0 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uc778\ub370 \uc624\ub298\uc740 AARRR\ubd84\uc11d\uacfc \uc0ac\ub840\ub4e4\uc5d0 \ub300\ud574\uc11c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1075\" height=\"605\" src=\"https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-27-edited.png\" alt=\"ga\" class=\"wp-image-1912\" srcset=\"https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-27-edited.png 1075w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-27-edited-300x169.png 300w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-27-edited-1024x576.png 1024w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-27-edited-768x432.png 768w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<ol>\n<li><a href=\"#Analysis\">AARRR \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/a><\/li>\n\n\n\n<li><a href=\"#Element\">AARRR\uc758 \uac01 \uc694\uc18c\uc640 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a><\/li>\n\n\n\n<li><a href=\"#Strategy\">\ub9c8\ucf00\ud305 \uc131\uacfc \ud5a5\uc0c1\uc744 \uc704\ud55c AARRR \uc804\ub7b5<\/a><\/li>\n\n\n\n<li><a href=\"#FAQ\">FAQ: AARRR \ubd84\uc11d\uc5d0 \ub300\ud55c \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">\uacb0\ub860: AARRR\ub85c \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\ub97c \uc900\ube44\ud558\ub2e4<\/a><\/li>\n<\/ol>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Analysis\"><strong>AARRR \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/strong><\/h2>\n\n\n\n<p>AARRR\ub294\uc758 \uc57d\uc790\ub85c, \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \uae30\uc5c5\uc758 \uc131\uc7a5\uc744 \uc704\ud55c \ud575\uc2ec \uc9c0\ud45c\ub4e4\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \ubd84\uc11d\uc744 \ud1b5\ud574 \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d\uc758 \uc804\uccb4 \uc5ec\uc815\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uba70 \ub9c8\ucf00\ud305 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-26-1024x372.png\" alt=\"AARRR\" class=\"wp-image-1910\" srcset=\"https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-26-1024x372.png 1024w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-26-300x109.png 300w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-26-768x279.png 768w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-26.png 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Element\"><strong>AARRR<\/strong> \uc758 \uac01 \uc694\uc18c\uc640 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acquisition<\/strong><\/h3>\n\n\n\n<p>\uace0\uac1d\uc774 \ucc98\uc74c\uc73c\ub85c \ub2f9\uc2e0\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc640 \uc811\ucd09\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ud2b8\ub798\ud53d\uc744 \ub192\uc774\uace0, \ucd5c\uc801\uc758 \ud6a8\uc728\ub85c \uace0\uac1d\uc744 \uc0ac\uc774\ud2b8\ub098 \uc571\uc73c\ub85c \uc720\uc785\uc2dc\ud0a4\ub294 \uac83\uc774 \uc911\uc694\ud55c\ub370 <strong>Acquisition \uc804\ub7b5<\/strong>\uc73c\ub860 SEO \ucd5c\uc801\ud654, \ud0c0\uac9f \uad11\uace0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\uc6a9 \ub4f1\uc744 \ud1b5\ud574 \uc720\uc785\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Activation<\/strong><\/h3>\n\n\n\n<p>\uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba70 \uc88b\uc740 \uccab \uc778\uc0c1\uc744 \uac16\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc774 \ub54c, \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\uba70 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc778\ub370 <strong>Activation \uc804\ub7b5<\/strong>\uc73c\ub860 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \ub514\uc790\uc778, \uc9c1\uad00\uc801\uc778 UI\/UX, \ube60\ub978 \ub85c\ub529 \uc18d\ub3c4 \ub4f1\uc73c\ub85c \uccab \uc778\uc0c1\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Retention<\/strong><\/h3>\n\n\n\n<p>\uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc774 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uc804\ub7b5\uc774 \uc911\uc694\ud55c\ub370 <strong>Retention \uc804\ub7b5<\/strong>\uc73c\ub860 \uc815\uae30\uc801\uc778 \uc5c5\ub370\uc774\ud2b8, \uc0ac\uc6a9\uc790 \ud53c\ub4dc\ubc31 \uc218\uc9d1 \ubc0f \ubc18\uc601, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub3c4\uc785 \ub4f1\uc73c\ub85c \uace0\uac1d \uad00\uacc4\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Referral<\/strong><\/h3>\n\n\n\n<p>\uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ucd94\ucc9c\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc774 \uc911\uc694\ud55c\ub370 <strong>Referral \uc804\ub7b5<\/strong>\uc73c\ub860 \uace0\uac1d \ub9ac\ubdf0 \ubc0f \ud14c\uc2a4\ud2f0\ubaa8\ub2c8\uc5bc \ud65c\uc6a9, \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8 \uc81c\uacf5, SNS \uacf5\uc720 \uae30\ub2a5 \ucd5c\uc801\ud654 \ub4f1\uc744 \ud1b5\ud574 \uc785\uc18c\ubb38 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revenue<\/strong><\/h3>\n\n\n\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uacb0\uc81c\ub97c \ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c\ub294 \uac00\uce58 \uc81c\uc548\uc744 \uba85\ud655\ud788\ud558\uace0, \uacb0\uc81c \uacfc\uc815\uc744 \uac04\uc18c\ud654\ud558\ub294 \uac83\uc774 \ud544\uc694\ud55c\ub370 <strong>Revenue \uc804\ub7b5<\/strong>\uc73c\ub860 \ub2e4\uc591\ud55c \uacb0\uc81c \uc635\uc158 \uc81c\uacf5, \ud560\uc778 \ubc0f \ud504\ub85c\ubaa8\uc158, \uac00\uce58 \uc81c\uc548 \uac15\uc870 \ub4f1\uc744 \ud1b5\ud574 \uacb0\uc81c\uc728\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\" style=\"font-size:17px\"><table><thead><tr><th><strong>AARRR \uc694\uc18c<\/strong><\/th><th><strong>\uc124\uba85<\/strong><\/th><th><strong>\ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Acquisition<\/strong><\/td><td>\uace0\uac1d\uc774 \ucc98\uc74c \uc81c\ud488\/\uc11c\ube44\uc2a4\uc640 \uc811\ucd09\ud558\ub294 \ub2e8\uacc4.<\/td><td>&#8211; SEO \ucd5c\uc801\ud654<br>&#8211; \ud0c0\uac9f \uad11\uace0<br>&#8211; \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\uc6a9<\/td><\/tr><tr><td><strong>Activation<\/strong><\/td><td>\uace0\uac1d\uc774 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba70 \uccab \uc778\uc0c1\uc744 \ud615\uc131\ud558\ub294 \ub2e8\uacc4.<\/td><td>&#8211; \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \ub514\uc790\uc778<br>&#8211; \uc9c1\uad00\uc801\uc778 UI\/UX<br>&#8211; \ube60\ub978 \ub85c\ub529 \uc18d\ub3c4<\/td><\/tr><tr><td><strong>Retention<\/strong><\/td><td>\uace0\uac1d\uc774 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub2e8\uacc4.<\/td><td>&#8211; \uc815\uae30\uc801\uc778 \uc5c5\ub370\uc774\ud2b8<br>&#8211; \uc0ac\uc6a9\uc790 \ud53c\ub4dc\ubc31 \uc218\uc9d1 \ubc0f \ubc18\uc601<br>&#8211; \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub3c4\uc785<\/td><\/tr><tr><td><strong>Referral<\/strong><\/td><td>\uace0\uac1d\uc774 \ud0c0\uc778\uc5d0\uac8c \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud558\ub294 \ub2e8\uacc4.<\/td><td>&#8211; \uace0\uac1d \ub9ac\ubdf0 \ubc0f \ud14c\uc2a4\ud2f0\ubaa8\ub2c8\uc5bc \ud65c\uc6a9<br>&#8211; \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8 \uc81c\uacf5<br>&#8211; SNS \uacf5\uc720 \uae30\ub2a5 \ucd5c\uc801\ud654<\/td><\/tr><tr><td><strong>Revenue<\/strong><\/td><td>\uace0\uac1d\uc774 \uacb0\uc81c\ub97c \ud558\ub294 \ub2e8\uacc4.<\/td><td>&#8211; \ub2e4\uc591\ud55c \uacb0\uc81c \uc635\uc158 \uc81c\uacf5<br>&#8211; \ud560\uc778 \ubc0f \ud504\ub85c\ubaa8\uc158<br>&#8211; \uac00\uce58 \uc81c\uc548 \uac15\uc870<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\uc774 \ud45c\ub97c \ud1b5\ud574 AARRR\uc758 \uac01 \uc694\uc18c\uc640 \ud574\ub2f9 \uc694\uc18c\uc758 \uc124\uba85, \uadf8\ub9ac\uace0 \uadf8\uc5d0 \ub530\ub978 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud55c\ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"application\"><strong>\uc2e4\uc81c \uc0ac\ub840\ub97c \ud1b5\ud55c \ud6a8\uacfc\uc801\uc778 AARRR \ud65c\uc6a9\ubc95<\/strong><\/h2>\n\n\n\n<p>AARRR\ub294 &#8220;Pirate Metrics&#8221;\ub77c\uace0\ub3c4 \ubd88\ub9ac\uba70, \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uace0\uac1d \ud68d\ub4dd \ubc0f \uc720\uc9c0 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. AARRR\ub294 Acquisition(\ud68d\ub4dd), Activation(\ud65c\uc131\ud654), Retention(\uc720\uc9c0), Referral(\ucd94\ucc9c), Revenue(\uc218\uc775)\uc758 \uc57d\uc790\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\uc2e4\uc81c \uc0ac\ub840\ub97c \ud1b5\ud574 AARRR\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"176\" src=\"https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-29-1024x176.png\" alt=\"LOGO\" class=\"wp-image-1914\" srcset=\"https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-29-1024x176.png 1024w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-29-300x52.png 300w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-29-768x132.png 768w, https:\/\/jyoungad.kr\/wp-content\/uploads\/2023\/08\/image-29.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol>\n<li><strong>Acquisition (\ud68d\ub4dd)<\/strong>:\n<ul>\n<li><strong>\uc0ac\ub840<\/strong>: Dropbox\ub294 \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4\uc5d0 \uac00\uc785\ud558\uba74 \ucd94\uac00 \uc800\uc7a5 \uacf5\uac04\uc744 \uc81c\uacf5\ud558\ub294 \ud504\ub85c\ubaa8\uc158\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud65c\uc6a9\ubc95<\/strong>: \ud2b8\ub798\ud53d\uc774 \uc624\ub294 \uc18c\uc2a4(\uc608: \uc18c\uc15c \ubbf8\ub514\uc5b4, \uad11\uace0, \uac80\uc0c9 \uc5d4\uc9c4)\ub97c \ubd84\uc11d\ud558\uc5ec \uc5b4\ub514\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \ud68d\ub4dd\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uadf8 \ucc44\ub110\uc5d0 \ud22c\uc790\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Activation (\ud65c\uc131\ud654)<\/strong>:\n<ul>\n<li><strong>\uc0ac\ub840<\/strong>: Twitter\ub294 \uc0ac\uc6a9\uc790\uac00 \ucc98\uc74c \uac00\uc785\ud560 \ub54c \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \uacc4\uc815\uc744 \ucd94\ucc9c\ud558\uc5ec \ud314\ub85c\uc6b0\ud558\uac8c \ud568\uc73c\ub85c\uc368 \uc11c\ube44\uc2a4\uc758 \uc0ac\uc6a9\uc744 \ucd09\uc9c4\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud65c\uc6a9\ubc95<\/strong>: \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4\uc758 \ud575\uc2ec \uae30\ub2a5\uc744 \ube68\ub9ac \uc774\ud574\ud558\uace0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uac00\uc774\ub4dc\ub77c\uc778\uc774\ub098 \ud29c\ud1a0\ub9ac\uc5bc\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Retention (\uc720\uc9c0)<\/strong>:\n<ul>\n<li><strong>\uc0ac\ub840<\/strong>: Netflix\ub294 \uc0ac\uc6a9\uc790\uc758 \uc2dc\uccad \uae30\ub85d\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \uacc4\uc18d \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uac8c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud65c\uc6a9\ubc95<\/strong>: \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 \ubc0f \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud558\uc5ec \uc11c\ube44\uc2a4\uc758 \ubb38\uc81c\uc810\uc744 \ucc3e\uc544\ub0b4\uace0 \uac1c\uc120\ud558\uba70, \uc0ac\uc6a9\uc790\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Referral (\ucd94\ucc9c)<\/strong>:\n<ul>\n<li><strong>\uc0ac\ub840<\/strong>: Airbnb\ub294 \uc0ac\uc6a9\uc790\uac00 \uce5c\uad6c\ub97c \ucd08\ub300\ud558\uba74 \ub458 \ub2e4 \ud560\uc778 \ud61c\ud0dd\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud65c\uc6a9\ubc95<\/strong>: \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc788\ub294 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ub9ac\uc6cc\ub4dc\ub098 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Revenue (\uc218\uc775)<\/strong>:\n<ul>\n<li><strong>\uc0ac\ub840<\/strong>: Slack\uc740 \ubb34\ub8cc \ubc84\uc804 \uc0ac\uc6a9\uc790\ub97c \uc720\ub8cc \ubc84\uc804\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\uae30 \uc704\ud574 \ud300\uc758 \uba54\uc2dc\uc9c0 \uae30\ub85d \ud55c\ub3c4\uc640 \ucd94\uac00 \uae30\ub2a5\uc744 \uc81c\ud55c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud65c\uc6a9\ubc95<\/strong>: \uc11c\ube44\uc2a4\uc758 \uac00\uce58\ub97c \uc99d\ub300\uc2dc\ud0a4\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uac00\uaca9 \ubc0f \uad6c\ub3c5 \ubaa8\ub378\uc744 \uc2e4\ud5d8\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>AARRR \uba54\ud2b8\ub9ad\uc740 \uac01 \ub2e8\uacc4\uc5d0\uc11c\uc758 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc804\uccb4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub824\uba74 \uac01 \ub2e8\uacc4\uc5d0\uc11c\uc758 \ub370\uc774\ud130\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0, \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ucd5c\uc801\uc758 \uc804\ub7b5\uc744 \ucc3e\uc544\ub0b4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQ\">FAQ: AARRR \ubd84\uc11d\uc5d0 \ub300\ud55c \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Q: AARRR \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><br>A: <strong>A<\/strong>cquisition&#8217;, &#8216;<strong>A<\/strong>ctivation&#8217;, &#8216;<strong>R<\/strong>etention&#8217;, &#8216;<strong>R<\/strong>eferral&#8217;, &#8216;<strong>R<\/strong>evenue&#8217;\uc758 \uc57d\uc790\ub85c, \uae30\uc5c5 \uc131\uc7a5\uc744 \uc704\ud55c \ud575\uc2ec \uc9c0\ud45c\ub4e4\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Q: AARRR \uc911 \uc5b4\ub290 \ubd80\ubd84\uc774 \uac00\uc7a5 \uc911\uc694\ud55c\uac00\uc694?<\/strong><br>A: \ubaa8\ub4e0 \uc694\uc18c\uac00 \uc911\uc694\ud558\uba70, \uae30\uc5c5\uc758 \ub2e8\uacc4\ub098 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc911\uc810\uc774 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Q: AARRR \ubd84\uc11d\uc744 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud558\ub098\uc694?<\/strong><br>A: \uac01 \uc9c0\ud45c\uc758 \ud604 \uc0c1\ud669\uc744 \ud30c\uc545\ud55c \ud6c4, \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc5ec \uc2e4\ud589\ud569\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Q: AARRR \ubd84\uc11d\uc758 \uc8fc\uc694 \uc7a5\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><br>A: \uace0\uac1d\uc758 \uc804\uccb4 \uc5ec\uc815\uc744 \uad6c\uccb4\uc801\uc778 \uc9c0\ud45c\ub85c \ud30c\uc545\ud558\uace0, \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Q: AARRR \ubd84\uc11d \uc678\uc5d0 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ubd84\uc11d \ubc29\ubc95\ub3c4 \uc788\ub098\uc694?<\/strong><br>A: \ub124, \uc608\ub85c SWOT \ubd84\uc11d, PESTEL \ubd84\uc11d, \ud3ec\ud130\uc758 5 Forces \ubaa8\ub378 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\uacb0\ub860: AARRR\ub85c \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\ub97c \uc900\ube44\ud558\ub2e4<\/strong><\/h2>\n\n\n\n<p>\uc2dc\uc7a5\uc758 \ubcc0\ud654\uc640 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ubc1c\ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud558\uae30 \uc704\ud574\uc11c\ub294 AARRR \ubd84\uc11d\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc73c\uba70, \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ucd5c\ub300\ud55c\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AARRR\ub85c \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uace0, \uae30\uc5c5\uc758 \uc131\uacf5\uc744 \uac70\ub450\uc138\uc694!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud1a0\uc2a4 \ub9ac\ub354\uac00 \ub9d0\ud558\ub294 \uc720\uc800\ub97c \ub5a0\ub098\uc9c0 \uc54a\uac8c \ub9cc\ub4dc\ub294 \ub2e8 \ud558\ub098\uc758 \uac1c\ub150 | PO SESSION\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0KgOCKJ1PG4?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-medium-font-size\" style=\"font-style:normal;font-weight:900;letter-spacing:10px\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/jyoungad.kr\/#register\" style=\"border-radius:28px;background-color:#e63131\"><strong>\uc0c1\ub2f4\uc2e0\uccad(ONLINE)<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-small-font-size\" style=\"font-style:normal;font-weight:900;letter-spacing:10px\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"tel:1666-1042\" style=\"background-color:#45ac59\">\uc804\ud654\ubb38\uc758<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-small-font-size\" style=\"font-style:normal;font-weight:900;letter-spacing:10px\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/pf.kakao.com\/_BxlxixeK\" style=\"background-color:#fbe300\" target=\"_blank\" rel=\"noreferrer noopener\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">\uce74\uce74\uc624\ud1a1<\/font><\/font><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"AARRR \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Acquisition', 'Activation', 'Retention', 'Referral', 'Revenue'\uc758 \uc57d\uc790\ub85c, \uae30\uc5c5 \uc131\uc7a5\uc744 \uc704\ud55c \ud575\uc2ec \uc9c0\ud45c\ub4e4\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"AARRR \uc911 \uc5b4\ub290 \ubd80\ubd84\uc774 \uac00\uc7a5 \uc911\uc694\ud55c\uac00\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ubaa8\ub4e0 \uc694\uc18c\uac00 \uc911\uc694\ud558\uba70, \uae30\uc5c5\uc758 \ub2e8\uacc4\ub098 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc911\uc810\uc774 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"AARRR \ubd84\uc11d\uc744 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud558\ub098\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\uac01 \uc9c0\ud45c\uc758 \ud604 \uc0c1\ud669\uc744 \ud30c\uc545\ud55c \ud6c4, \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc5ec \uc2e4\ud589\ud569\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"AARRR \ubd84\uc11d\uc758 \uc8fc\uc694 \uc7a5\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\uace0\uac1d\uc758 \uc804\uccb4 \uc5ec\uc815\uc744 \uad6c\uccb4\uc801\uc778 \uc9c0\ud45c\ub85c \ud30c\uc545\ud558\uace0, \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"AARRR \ubd84\uc11d \uc678\uc5d0 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ubd84\uc11d \ubc29\ubc95\ub3c4 \uc788\ub098\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ub124, \uc608\ub85c SWOT \ubd84\uc11d, PESTEL \ubd84\uc11d, \ud3ec\ud130\uc758 5 Forces \ubaa8\ub378 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.\"\n      }\n    }\n  ]\n}\n<\/script>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\uc11c \ub9c8\ucf00\ud305\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud788 \ub178\ucd9c\ub9cc\uc744 (\uad11\uace0\ud310\uc744 \uc124\uce58\ud558\uac70\ub098 \uc804\ud1b5\uc801\uc778 \ubc29\uc1a1 \uad11\uace0\ub97c \ud558\ub294 \uac83) \uc758\ubbf8\ud558\uc9c0 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